Campaign & sequence ROI
See what campaigns and sequences are actually linked to.
Quarterdeck pulls HubSpot's own campaign metrics and revenue attribution, and separates influenced pipeline from what cannot be attributed.
Questions it answers
- Which campaigns carry the most influenced revenue under HubSpot's attribution model?
- Which campaigns have spend or activity but no linked revenue?
- Which sequences have contacts who go on to advance deals?
- How much of pipeline has no campaign link at all?
What is measured, imported, estimated, and unavailable
The same four labels appear in the product next to every figure.
Imported
Campaign metrics and revenue as reported by HubSpot, using its linear attribution model. This is influence, an upper bound, not causation.
Measured
Counts of campaigns, sequences and their linked contacts from your records.
Estimated
Sequence performance inferred from contact fields. It is a correlation, and labelled so.
Unavailable
Sequence reply and open rates. HubSpot's sequence API does not expose them.
How it works
Read campaign reports
Metrics and revenue are fetched per campaign, with permission gaps recorded.
Separate the buckets
Attributed, influenced and unmeasured pipeline are kept apart.
Recommend
Campaigns with activity but no linked revenue are raised in the Action Center.
What you need
Access and tiers
- marketing.campaigns.read and marketing.campaigns.revenue.read (optional).
- Marketing Hub Professional or higher for campaign reports.
- Sequences scope and a Sales Hub seat for sequences.
Limits we state plainly
- Influenced revenue is not revenue caused by the campaign.
- Without the Marketing Hub tier, campaign figures show Unavailable.
Run your free forecast audit.
Read-only access to HubSpot. Every figure comes with the reason to believe it. Nothing is written back.